USVO News:

May 2 - Video Pirates Beware; USA Video's SmartMarks Combats Studio Theft

AudioStocks.com Interviews Patrick Gregston of USA Video Interactive Corp.

AudioStocks.com recently interviewed Patrick Gregston, Head of Business Development at USA Video Interactive Corp. (OTCBB: USVO) (CDNX: US.V) (Berlin: USF.BE) (Frankfurt: USF.F). USVO designs and markets technology for delivery of digital media and developed its MediaEscort(TM), MediaSentinel(TM) and SmartMark(TM) digital watermarking products and technology for producers and distributors to invisibly protect their content from pirates.

Mr. Gregston provides context and insight to the company's recent news that Twentieth Century Fox Home Entertainment LLC, a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company, has gone live with MediaEscort(TM). MediaEscort(TM) is being deployed to protect the Studio's filmed entertainment content that is streamed via the Internet to its various trade business partners in advance of DVD availability.

"The business models of Hollywood are under attack," notes Mr. Gregston. "Digital technology developments have made the industry suspicious of its customers. For nearly a decade the focus of the industry has been upon making digital theft impossible, which has failed to stop the activity of enterprise pirates or casual file sharing. USVO offers an alternative, which encourages expanded legal transactions in the digital realm, an area of tremendous potential gain to the industry. SmartMarks, our unique watermarks, make it possible to track legal provenance of content, and enforcement of licenses at every level."

This interview discusses the historical origins of watermarking, the distinctions of the enforcement approach to piracy, and the vision of a free flowing marketplace with security provided by watermark supported enforcement being used against those who profit using the content of others.

The complete audio interview with Mr. Gregston can be found exclusively at www.audiostocks.com.

Mr. Gregston also spoke to AudioStocks.com about his perspectives on the following subjects:

1) The idea and history behind indelible watermarking.
2) Some history of piracy.
3) How content needs to move to be valuable.
4) Why people don't see digital theft as theft — the distinction between owning and licensing.
5) Mr. Gregston's background as an agent of change in Hollywood.

For further information about the market USVO is focused on with its anti-piracy products, visit http://blog.usvo.com.

 
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