Company Overview
TapSlide Inc. (TSLI) provides private labeled mobile applications and games and publishing services applications. The Company is building complete mobile technology solutions for the next generation of touch screen mobile phones and is emerging as a leading publisher of iPhone, Android and Symbian mobile applications. The Company employs industry-leading mobile application developers with in-depth technical knowledge of touch-screen application development and a design team skilled in creating applications for advertising and promotions. TSLI’s mobile applications are characterized by ease-of-navigation, user-friendly interfaces and suitability for multiple user groups.
The Company’s technology experts provide mobile application development, custom mobile and mobile game development for all major platforms. TSLI’s senior executives have provided white-label technology solutions for Fortune 1000 companies such as HP, Dell, Tmobile, Sprint, Verizon, iRobot, Nokia, Samsung, Archos, Volvo, Mini Cooper, Thule and Nalgene and promotional campaigns for Maxim Magazine, Blender Magazine, Tiger Beat & Bop Magazines, Sobe Beverages, Americas Top Model TV Show, Best Buy, RadioShack and Blockbuster.
Investment Highlights
Robust smartphone market outlook
Apple has sold more than more than 10 million iPhones in the first nine months of 2008, according to market research firm NPD Group. Since Apple began offering downloadable applications for the iPhone in July 2008, more than 3,000 applications have been created, resulting in more than 100 million downloads in just 60 days . The most popular downloads are games, online shopping, music and weather. As of October 11, there were 4,093 applications (974 free, 3,119 paid) and about 700 games available through the App Store. Analysts expect the Apple App Store to host at least 10,000 applications by year-end 2008.
Explosive growth in shipments of touch screen smartphones has created a strong opportunity for TSLI others to create new channels for distributing and monetizing brands through mobile applications and content. IPhone are changing mobile consumer behavior. Statistics indicate that 85% of iPhone owners use their smartphones to browse the Internet for news, 74% download and play music, and 70% download and play games.
Business model tapping opportunities in the touch screen smartphone market
TSLI builds branded mobile applications for Apple iPhone, Google Android, and Symbian platforms and is becoming a world leader in publishing iPhone, Android and Symbian mobile applications. The Company’s mobile application developers work with a design team specializing in advertising and promotions campaigns. TSLI’s games and mobile applications are characterized by ease-of-navigation, user-friendly interfaces and suitability for multiple user groups.
TSLI is one of a handful of licensed Apple mobile applications software developers
TSLI’s mobile applications are built using Apple and Google Android software development kits and are sold through Apple App Store and Google's Android Market. The Company is one of only a few licensed Apple mobile applications software developers and uniquely positioned to benefit from growing smartphone shipments. Through the iPhone Developer program, TSLI has access to technical resources and support from Apple and a complete, integrated process for developing, debugging and distributing applications for iPhones, iPod Touch and the new iPhone 3G.
An innovative mobile marketing solution
TSLI has developed a Mobile Promotion Program - MOPON™ - that integrates mobile advertising, value-added services, and mobile electronic commerce into a turnkey mobile marketing solution that delivers mobile promotions to users. Through this program, brands can extend the reach of their marketing and advertising campaigns by offering "free" or paid mobile applications to customers in exchange for captured market data.
Multiple revenue streams
To leverage its growing portfolio of games and software, TSLI plans to offer a subscription-based service for iPhone, Google and Symbian phone customers. For a monthly fee of around $10, mobile customers will have access to unlimited game and software downloads.
TSLI also plans to generate revenues by making “Widgets” for touch screen phone companies, contracting with Fortune 1000 companies for exclusive licensing agreements, and providing mobile marketing services and products for international brands.
Management leadership
TSLI’s founder and CEO Mike Stemple has identified business opportunities developing software applications for the new generation of touch screen smartphones. Mr. Stemple has a proven record of guiding start-up companies to profitability. His prior experience building business relationships with Fortune 1000 companies helped TSLI secure one of the first Apple mobile applications and software developer licenses.
During his career, Mr. Stemple has negotiated licenses and joint ventures with an impressive list of organizations and companies, including the NCAA, the NBA, the NHL, Star Wars, The Simpsons, Apple, HP, the U.S military, iRobot and Dell, among others.
Partnerships with leaders in business mobility space
TSLI has partnered with leaders in enterprise-level mobility, as well as with businesses contributing exceptional domain expertise in key horizontal and vertical markets. TSLI is licensing and partnering with industry leaders from the advertising, outdoor recreation, food/restaurant, music, sports and entertainment segments.
The Company is a member of all the leading mobile development associations, including Apple Developer Connection, The Open Handset Alliance, Symbian Developer Network, Nokia Developer Program, Motorola Developer Network and others.
Business Model
The Company is building branded mobile applications/games for the Apple iPhone, Google Android and Symbian platforms, and is developing complete mobile marketing solutions for its clients. Rapidly expanding sales of touch screen smartphones creates an opportunity for the Company to generate revenues by distributing and monetizing brands for customers through mobile applications and content.
TSLI’s mobile applications are built using Apple and Google Android software development kits and sold through the Apple App Store and Google's Android Market. Through the iPhone Developer program, TSLI has access to Apple engineering expertise and a complete, integrated process for developing, debugging, and distributing applications for the iPhone, iPod Touch and iPhone 3G.
The Company supports the full software development cycle from system analysis to development, through device installation, carrier testing, hosting and maintenance of the mobile applications. TSLI also offers development services to transform customer brands into “widgets” that consumers can download to their computer desktop or social networking pages. These services allow customers to present their brand and content across multiple mediums such as mobile, desktop and social networking sites.
TSLI has developed a Mobile Promotion Program - MOPON™ - that integrates mobile advertising, value-added services, and mobile electronic commerce into a turnkey mobile marketing solution that delivers mobile promotions to users. Through this program, companies can extend the reach of their marketing and advertising campaigns by offering "free" or low-cost mobile application downloads in exchange for customer marketing data.
In addition, TSLI plans to develop new mobile applications and games that will be published by the Company directly or private labeled for use by one of its advertising/brand partners. Because of the numerous applications it has created for and with its advertising/brand partners, TSLI has deep distribution channels and the ability to plug third-party applications into its publishing system.
Strategy
The Company attracts users by developing engaging content specifically designed for the new technologies incorporated in touch screen mobile phones. By leveraging the marketing resources and distribution infrastructure of its content partners, TSLI is able to focus more resources on developing and publishing high-quality mobile applications/game.
The Company’s goal is to become a leading publisher of iPhone, Android and Symbian mobile applications. Touch screen technology is likely to become mainstream and leave few consumer electronics devices untouched, and TSLI is uniquely positioned to capitalize on growing demand for new mobile applications in this rapidly expanding niche.
Services
Development
TapSlide is a industry leader in building not just mobile applications and games but in building complete mobile marketing solutions. A recent article in Ad Week supports TapSlide's position that mobile ad buys are less effective than complete mobile marketing solutions that include not only mobile phone applications but also a desktop widget that works in conjunction with the mobile marketing application. Why buy ads on a mobile ad network when you can have a complete mobile marketing solution that engages your user not only when they are using their phone but also on the desktop as well. At TapSlide we do not want to leak our complete mobile marketing solution to everyone so feel free to contact us and we will send you a sample of our solution that will "blow you away!"
Our new cutting edge architecture builds on our past experience of launching a variety of mobile marketing solutions. Below is a sampling of things TapSlide has done in the past:
Custom Mobile Application Development
MOPON™ (Mobile Promotion Program)
Extend your brand message to mobile phones by putting your "brand in the hand" of millions of customers. Mobile promotions enables advertising agencies, promotion agencies, media companies, retailers, and brands to extend their marketing message to mobile phones.
MOPON™ integrates mobile advertising, value-added services, and mobile electronic commerce into a turnkey mobile marketing solution that delivers compelling mobile promotions to your clients. TapSlide enables "brands" to extend the reach of their marketing and advertising campaigns to reach customers anywhere-anytime by offering "free" or paid mobile applications in exchange for the customer's marketing data.
Online Opportunities
Mobile Specific Web Sites
TapSlide offers mobile specific web sites to extend the reach of our partners brands outside of the store and attract new online customers. TapSlide develops, hosts, manages, and supports a branded content portal. TapSlide opens an entirely new channel for brands that can be used to generate further revenues without any staffing costs. The mobile specific web site can integrate with current e-Commerce systems or operate as a stand-alone module. The mobile specific web site accepts payment through the use of most major credit cards, PayPal, and the Prepaid PIN cards.
In-Store Opportunities
Prepaid Cards
The prepaid cards are intended as impulse, gift or credit-challenged purchases. The prepaid cards may be used through the MOPON applications and the mobile specific web sites. The consumer purchases the prepaid cards at a participating store location and redeems it for mobile phone content.
The Mobile Application Vending Machine™
The Mobile Application Vending Machine product is a self-contained countertop or freestanding kiosk that provides retail locations with the opportunity to "install" digital content and services for mobile phones. The Mobile Application Vending Machine is delivered as a self-installable product, with only power and an Internet connection needed to make it operational. The Mobile Application Vending Machine accepts payment through the use of cash, most major credit cards and the Prepaid PIN cards or it can be set to "free mode" for distribution of free MOPON mobile applications at the point of sale.
