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NXPC Blog 04-10-08
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NXPC News:

April 10 - Is Microhoo Good for You?

NeXplore CEO Edward Mandel Speaks Out for the Average Consumer, Laments Diminished Choice, Little Differentiation Among Leading Search Engines

As media coverage of Microsoft's recent bid to acquire Yahoo! piles up and debate among industry pundits over what each company stands to gain or lose should Microsoft succeed reaches a near-deafening pitch, little-to-no thought or attention is being given to how the merging of the second- (Yahoo!) and third- (Microsoft/Live Search) largest search engines will impact the average consumer, according to Edward Mandel, founder and chief executive officer of p>

Said Mandel: "Right now, search is dominated by a handful of players locked in a war of attrition, but their back-end battle for computational brawn and algorithmic complexity has done little to advance search over the past few years. They are so myopically focused on what the other is doing that they've lost sight of making the search experience easier, more enjoyable and more productive for the average consumer.

"In my opinion, the average consumer would not be best served by a Microsoft-Yahoo! merger. The last thing people need today — and the marketers trying to reach them need — is less choice and diversity in search, which is probably the only sure thing this mega-merger will deliver.

"The big four — Google, Yahoo!, Microsoft and Ask — are virtually indistinguishable. Meanwhile a new breed of search and social computing company is surging through the Internet. Generations coming online now and in the future are infinitely more Internet savvy and will be much more discerning than present-day consumers. They will effortlessly break or sidestep old search habits. I believe consumers will demand more variety, immediacy, personalization, and rich-media in their search and social computing experience, and will disdain anything that comes close to a walled garden."

For its part, NeXplore Corporation recently launched NeXplore Search (www.NeXplore.com), an innovative Web 2.0 search engine optimized for a superior end-user experience, rich-media display and social network integration. NeXplore Search is currently open for public beta.

 
NXPC Blog 03-25-08
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March 25 - NeXplore Search Ramps Up

Marketing Initiative Targets 10,000,000 Unique NeXplore Searchers

NeXplore Corporation (OTC: NXPC) announced the launch of an aggressive marketing initiative to drive adoption of NeXplore Search (www.NeXplore.com), the company's recently launched Web 2.0 search engine optimized for a superior end-user experience, rich-media display and social network integration. The company's goal is to attract 10,000,000 unique visitors to NeXplore Search by the close of third calendar quarter this year.

As a central component of the NeXplore Search ramp-up initiative, the company plans to send 30 million personalized electronic invitations per month enticing demographically targeted end users to try out the new search engine. NeXplore has also launched a revenue-sharing program for partnering with select high-traffic Web destinations that will embed NeXplore Search into their Web properties. Lastly, to complement its invitation and partnership programs, NeXplore plans to acquire high traffic internet destinations as well as generate millions of visitors through advertising on an array of strategically identified online networks.

Scott Grizzle, chief marketing officer for NeXplore Corporation, commented, "NeXplore Search Public Beta has been live for three months now. From the user feedback we've received thus far, we're convinced that people who give NeXplore Search a shot will find the experience very refreshing and rewarding. We're entering a new, steep growth phase. NeXplore Search is ready to scale, and we're going to take bold and creative measures to get the word out."

The NeXplore Search ramp-up initiative adds to the company's brand-building campaign:

  • An exclusive sponsorship of the NeXplore ShockWave Jet Truck, a Peterbilt modified with three Pratt & Whitney jet engines that races planes in air shows across the country and is capable of speeds up to 376 mph.
  • A long-standing, recently expanded partnership with Arena Media Networks whereby a series of 45-second video ads showcasing signature features of NeXplore Search ran throughout the 2007 baseball season on hundreds of AMN's 50-inch digital plasma displays strategically located in high-traffic areas of twelve Major League Baseball stadiums, including premium venues such as Fenway Park, Yankee Stadium, and Wrigley Field. AMN will continue to run NeXplore ads at eleven National Basketball Association and National Hockey League arenas across the country during the 2008 NBA and NHL seasons.

Estimates from ADC Group, NeXplore's marketing partner for the ShockWave sponsorship, show that, including press coverage, the NeXplore ShockWave Jet Truck sponsorship generated more than 43 million high-impact impressions over the course of the 2007 air show season; and AMN provided estimates that the NeXplore AMN ads during the 2007 MLB season generated more than 13 million impressions. NeXplore anticipates generating an estimated additional 78 million quality impressions with a key demographic as its AMN ads continue to run throughout the remainder of the 2008 NBA and NHL seasons.

 
NXPC Blog 03-18-08
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March 18 - NeXplore Corporation Announces New Board

NeXplore Corporation (PINKSHEETS: NXPC) recently announced appointment of the company's board of directors. New directors Earl Calhoun, Eddy Layne and Scott Grizzle join NeXplore Corporation's board chairman, founder, and chief executive officer Edward Mandel in providing strategic guidance to drive the company's business development and revenue growth initiatives.

Calhoun brings to NeXplore more than 30 years of financial management experience. He is the founder of Calhoun & Company, PLLC, C.P.A.s, and was one of the primary founders of two predecessor C.P.A. firms, one of which became among the largest accounting firms in Kentucky.

Eddy Layne, one of NeXplore's first investors, is a successful entrepreneur and proven businessman. Mr. Layne has thirty years of experience owning and running various businesses and real estate enterprises in northwest Arkansas.

Scott Grizzle, chief marketing officer for NeXplore Corporation, has extensive experience in the promotion and marketing industries. As NeXplore's CMO, Grizzle has delivered relationships with numerous advertisers, established several strategic business partnerships, and executed an array of impactful guerilla and viral marketing initiatives in support of the company's recently launched Web 2.0 search engine, NeXplore™ Search (www.NeXplore.com).

"Collectively and individually, these three accomplished business professionals bring an incredible wealth of knowledge and wisdom to NeXplore," said Mandel. "I look forward to benefiting from their insights and experience as we enter into a phase of accelerated growth."

 
NXPC Blog 03-13-08
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March 13 - NeXplore Corporation Names Steven V. Gummer CFO and Controller

NeXplore Corporation (PINKSHEETS: NXPC) recently announced the appointment of Steven V. Gummer as the company's new chief financial officer and controller. Mr. Gummer succeeds Paul Williams who resigned from his position as CFO to pursue personal interests. Mr. Williams will work closely with Mr. Gummer to ensure a smooth transition.

Mr. Gummer brings to NeXplore more than 25 years of corporate finance and consultant experience. His work as a CPA and financial management consultant includes serving as financial officer and/or operating officer for numerous financial, manufacturing, construction and real estate companies. In addition, Mr. Gummer partnered with Riggs & Associates, a boutique investment banking firm, to offer valuation, mergers and acquisitions and financing advisory services.

From 2001 to 2005, Mr. Gummer served as vice president and CFO of Integrated Composite Technologies, Inc., a $20 million plastic/wood composite extrusion company supplying the building materials industry. Mr. Gummer also served as vice president and CFO of Syntech International, Inc., where his expert financial guidance was instrumental in the computer manufacturing company's IPO.

Edward Mandel, chief executive officer of NeXplore Corporation, said, "Steven's extensive finance background and business acumen will prove invaluable as we continue to grow our company. He is a great addition to the NeXplore senior management team. His expertise and experience in finance, investment and M&A will help NeXplore achieve its growth goals, improve investor relations and enhance shareholder value."

"I am excited about my new role as CFO and controller of NeXplore," said Mr. Gummer. "The company's search engine and Internet advertising platform provide strong opportunities for growth. I look forward to working with Ed and the rest of NeXplore's management team to execute the company's business plan and drive future performance for our shareholders."

Mr. Gummer is a certified public accountant. He holds an MBA from Harvard School of Business Administration and a BBA from Texas A&M University.

 
NXPC Blog 03-11-08
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March 11 - Dallas Cowboy Darren Woodson Joins NeXplore Team

NeXplore Corporation (PINKSHEETS: NXPC) recently announced that former Dallas Cowboy safety Darren Woodson has joined NeXplore Corporation's advisory board and accepted the position of vice president of business development.

As a member of the NeXplore team, Mr. Woodson will assist with public relations and business development initiatives, as well as provide support for the company's marketing initiatives to promote its flagship product NeXplore™ Search, an innovative Web 2.0 search destination optimized for a superior end-user experience, rich-media display and social network integration. Currently in public beta, NeXplore Search (www.NeXplore.com) was built from the ground up to make finding information on the Internet easier, more personal and worlds more fun.

Darren Woodson, No. 28, retired from the NFL in 2004 after thirteen seasons with the Cowboys and five NFL Pro Bowl appearances. Well known and widely respected as much for his professionalism, leadership and class on and off the field as for his speed and ferocious, game-changing hits, Woodson was instrumental in the Cowboys' 1992, '93 and '95 Super Bowl championships. Since retiring from the NFL, Woodson has worked as a football analyst for ESPN, appearing on programs such as "NFL Live" and "Sports Center," among other sports broadcast programs.

Said Edward Mandel, chief executive officer for NeXplore Corporation, "Like every Dallas Cowboys fan, I am in awe of Darren's football accomplishments. NeXplore will certainly benefit from his renown as a world-class athlete, and from his reputation as a consummate business professional. I am thrilled and honored to have Darren as part of our team. His business savvy and marketing insight is of tremendous value as we strive to achieve our aggressive market penetration and business growth goals."

Scott Grizzle, NeXplore Corporation's chief marketing officer, commented, "Sports enthusiasts are a key demographic we've targeted from day one to be among the first adopters of NeXplore Search. We believe people who enjoy and appreciate action, competition, excitement and high-caliber performance will find the NeXplore Search experience refreshing and won't hesitate to make the leap from traditional search."

Grizzle added, "Mr. Woodson's reputation for excellence, hard work and professionalism, and his elite status as one of the best to have ever played the game is a perfect fit with the NeXplore brand promise and value. Striving to emulate in the search arena the excitement of No. 28's ferocious hits and the purity of his performance is a worthwhile endeavor to which the entire NeXplore team is committed."

 

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