MPPC News:

April 28 - New Products Driving Growth at myPhotopipe.com, Inc.

myPhotopipe.com, Inc. (OTC: MPPC), a web-based online provider of digital photo processing and related services, today reported upon the role that new products are playing in its recent sales growth and strategy for future success.

New products are the lifeblood of any company, but the risks associated with them can be daunting, so much so that management is often forced into playing it safe. Not so at myPhotopipe.com. In 2007 the Company introduced over 800 new items, including a revamped line of Gallery Wraps and its PRPrintsPro product line. Data released today indicate that these new products are already paying healthy dividends to myPhotopipe.com, Inc. — a fast-growing online photo processor that caters to serious amateur and professional photographers.

Most impressively, PRPrintsPro, a line of prints used by celebrities and professional sports organizations, grew by more than 144% between the first and second half of 2007, accounting for 8% of the Company's revenues in the final six months of the year. Meanwhile, sales of Gallery Wraps, a popular finish that wraps canvas prints around wood stretcher bars, increased 27%, from 3.7% of Company revenues in 2007, to 4.7% of sales during the first quarter of 2008. Taken together, these two new products accounted for 11.7% of myPhotopipe.com's revenues in the second half of 2007.

"PRPrintsPro represents an excellent example of how we look at processes and try to make them easier, faster and cheaper," stated L. Douglas Keeney, Chief Executive Officer of myPhotopipe.com, Inc. "People know we deliver quality, but the digital revolution is about making things easier. Surprisingly enough, there's a lot of pain in making a print for a celebrity to autograph — finding the photo, cropping it just so, appending the brand or logo, adding the person's name, getting the spelling right, maybe including the logo or brand of a co-sponsor. Our software eliminates that pain, simplifies the process and cuts our costs, providing benefits that we then pass along to our customers. Considering the thousands of celebrities, professional athletes, memorabilia shows, sports organizations, fantasy camps, TV stations and more, we think this product has the makings of a multi-million dollar business for the Company."

PRPrintsPro was tested in the first half of 2007 and formally launched in June of that year. It was quickly adopted as the ordering platform for the media or community relations departments of many professional sports and entertainment organizations, including the Dallas Cowboys, the New York Giants, the Tennessee Titans, the Tampa Bay Buccaneers, Feld Entertainment (Disney-on-Ice and High School Musical) and more.

The Company has aggressively launched new products for serious photographers since its conversion to a digital processor. "It is not about putting your photo on a mouse pad," observed Keeney. "That's a manufacturing approach, not a technology approach. It's that same old 'put-your-logo-here' stuff we've seen for years. Digital photo tools are all about having your photograph printed your way. Borders? Captions? Different substrates? Panoramics? We give photographers the technology to convert their digital images into these formats without using photo processing software and without learning how to design or scale a print. Prints from digital images are now a multi-billion dollar business that is growing 27% a year. Our approach is to gain customers by applying technology to let them have it their way or better and to pass the savings on to them."

"Gallery Wraps represented less of a risk, because they caught a 'wave' that we thought was welling up in our industry," continued Keeney. "It's a beautiful finish on museum-quality canvas that can hang on a wall in an instant. Companies such as Rosetta Stone, Georgia Tech and numerous others have propelled Gallery Wrap sales to new highs, and we think the best is yet to come."