OTCPicks.com

Company Overview

Gen2Media Corporation (OTCBB: GTWO) is a publicly traded company that is at the forefront of the digital media revolution that is transforming all worldwide media in one of the most dynamic and sweeping paradigm shifts in business history.

Gen2, through its two business units, E360 Live and Media Evolutions, Inc. combines the power of the most cutting edge, patented compression software and automated digital video delivery system, along with the creative genius of the top video production team in the music industry to create a comprehensive system for the creation, production and delivery of digital audio and video content to variety of industries around the globe.

Gen2 is the culmination of years of development by the creative threesome of Mary Spio, Mark Argenti and Ian McDaniel, and when the Gen2 product and service offerings were introduced to the market in 2008, within a matter of weeks, some of the largest media and technology companies came calling.

The Company currently has deals in place with Clear Channel Radio, Tribune Media, Microsoft, Emmis Communications, Coca Cola and Tivo, and continues to provide automated video and live concert production services for the some of the largest entertainment names and events in the world such as Mary J. Blige, Justin Timberlake, Brittney Spears, Live 8, the Billboard Awards show and others.

The Company is truly one of a kind; a digital media "one stop shop" which creates, produces, packages and delivers customized and targeted media, capable of being instantly updated and managed to meet the exact marketing needs of the client and provide the unparalleled and critical customer feedback. Gen2 Media's platform enables access to MILLIONS of targeted customers. No other media company offers such deep, flexible, adaptable and cost-effective reach.

Gen2's proprietary technology platform and extensive background creating content for TV broadcasters, movie studios, record labels, events and leading entertainers uniquely positions the Company to serve in the "TV for web", in-store/on-location and mobile space.

Our Production, Marketing, and Technology all work towards one goal --- helping our customers reach and emotionally connect with consumers, leading to more efficient and cost effective acquisition and retention of a loyal customer base.

The Technology

The Gen2 Media video automation and delivery software is, quite simply, the most cutting edge proprietary and patented encoding, content management and media delivery application that allows users to instantly create and manage their own television network, adaptable for use online, in-store/on-location, in a mobile/wireless environment, traditional TV environment and more. The application is the alternative to satellite, terrestrial and cable transmission. It harnesses the inherent power of the internet; it is where Broadband meets Broadcast - THE NEXT TELEVISION REVOLUTION. The infrastructure encompasses a smart delivery content network atop a user-friendly interface for unbundled media programming and delivery, regardless of screen size or location, making it ideal for distributing all types of content; from music videos, to movies to online games, in every imaginable vertical. The technology, which takes advantage of "best of breed" proprietary compression software and media player, coupled with a tested and proven automated delivery model, It is an adaptable system for a variety of uses, each targeted to the specific needs of the customer.

Whether it is brand enhancement through creation of a more robust presentation of the client's products via their website, or creatively imbedded advertising in the context of "advertainment", or delivery of subscription based or downloadable content, via the media player to a network of users, laser targeted demographically, and changed and enhanced daily from our own studios in Orlando, Fl.

Or, in the case of Microsoft it will be it will be aggregation and customized delivery of state of the art video and unique content to the nearly 13 million Xbox Live Subscribers or in the case of a large wireless service provider that the Company is in negotiations with it will be the delivery of the same and other content to wireless subscribers in a number of countries, customizable by language, format, hardware requirements, all in a seemless, user friendly environment that can directly meet the market demand, either in download, pay to watch, pay to own or subscription based "all you can eat" offering.

Simply put, Gen2 has the most nimble, adaptable and creative technology and capability in the game, if you have a need for state of the art automated digital video delivery, in any vertical, Gen2 can meet that need better than anyone else.

The Market

Put simply, the revolution that is occurring in the media industry is one of the most dramatic business shifts in the history of business. All traditional media is being forced to reinvent itself into an online digital media provider or face potential extinction. Broadcast television can no longer derive advertising revenue from an audience that utilizes Tivo or DVR to forward through commercials. Radio cannot sell advertising as it watches it's customer base shrink as more and more consumers opt for satellite radio or MP3 players, which are now adaptable in most vehicles, and print media cannot survive in an age where a person can get instantaneous, 24 hour news from around the world, or read any publication he or she wants with a click of the mouse. The entire world is going digital, and all entertainment will begin and end online in the coming years, as the home is entirely driven by a single entertainment network (like Xbox live) where all music, movies, television and even education will be delivered in an unfettered and unlimited fashion to the consumer.

The literature and documentation of this digital revolution is compelling and comprehensive.

Price Waterhouse Coopers, in their 2006 Media and Entertainment Outlook, on of the most esteemed annual industry reviews, has this to say about the shift from traditional media to online digital media:

Revenue streams are growing rapidly, the growth of physical formats has slowed, and availability of licensed digital distribution now provides consumers alternatives to piracy.

Digital technologies, chiefly broadband Internet and mobile, are becoming established and increasingly lucrative distribution channels that are changing the way consumers acquire entertainment and media content.

Global spending via online and wireless channels reached $19 billion in 2005 and will increase to $67 billion by 2010. Digital technologies consist of five categories: online rental subscriptions and digital streaming in filmed entertainment, licensed digital downloads and mobile music in recorded music, online and wireless video games, electronic books, and online casino gaming.

“Virtually every segment of the entertainment and media industry is shifting from physical distribution to digital distribution of content," said Wayne Jackson, global leader of PricewaterhouseCoopers' Entertainment & Media Practice. “As this shift continues, we see more revenue opportunities for entertainment and media companies. So while physical distribution of content is declining, that decline will be offset somewhat by digital distribution, which is driving and creating new growth opportunities.”

Gen2 is perfectly positioned to penetrate and grab substantial market share in virtually every one of the most rapidly growing segments due to it’s superior technology and delivery system, it’s world class production capabilities, the nimbleness, adaptability and flexibility of it’s business model, the automated and therefore cost effective nature of it’s systems, and most importantly the fact that it has been able to align itself with iconic channel partners within each segment of the Media and Entertainment industry, but yet maintained it’s own independence, control over it’s own technology and network, and has thus created an incredibly desirable, extremely unique and highly profitable suite of product offerings to it’s clients and partners.

In a very fundamental way, Gen2Media Corp. is a mirror image of Google. Whereas, Google ushers a tremendous amount of traffic through it’s front door (search engine) and disseminates that traffic to millions of outlets, and profits from the use and delivery of that traffic, Gen2 will have millions of front doors that all feed traffic through other networks that will ultimately live on the Gen2 and E360 network, because every program that Gen2 offers results in the traffic ultimately landing on the E360 network in some form or fashion. This will create a network that will immediately, forcefully and exponentially grow as more and more front doors are created, be they radio/virtual TV networks, gaming communities, in store TV Networks, branding partnerships or wireless customers, they will eventually become a part of the E360 network. This is seen very simply and demonstrably in the fact that when the Company launched Hot97, the size of the E360 network (traffic and sign ups) doubled, from that one single radio station being added to the network.

That is only the beginning, and as hundreds, or thousands of publisher sites are added to the network, along with millions of Xbox Live users, potentially tens, or even hundreds of millions of wireless customers and tens of millions of retail customers, all viewing the E360 content, the size of the network will mushroom virtually overnight. When that happens, the advertising revenues alone will be in the millions of dollars every year, again with little cost associated with creating that revenue for the Company. In that respect, Gen2 is the quintessential poster boy for the Long Tail theory.

Gen2Media Corp.

Phone:(310) 421-4406
http://www.gen2media.com