Church & Crawford, Inc.
(OTC: CCWD) operates through its wholly owned
subsidiary Mannea,
LLC, an online media and advertising
company that integrates real life products and
services with the particular culture and community
of Internet-based virtual worlds. Its primary
target operating market is Second
Life, an active, online virtual
community and marketplace with more than 5.6
million active residents.
In conjunction with Mannea,
Church & Crawford is implementing an aggressive
roll-up strategy to pursue unique opportunities
that include both Internet- and brick and mortar-based
acquisition candidates with extraordinary potential
for long-term growth under its public umbrella.
Mannea
A wholly-owned subsidiary
of Church & Crawford (OTC: CCWD), Mannea is
a growing technology company designed to integrate
corporate products and services with established
virtual world communities and experiences.
Company operations currently
focus on Second Life, the massive virtual world
hosted by Linden Lab that currently boasts millions
of unique users, a vibrant real economy, and a
thriving culture all its own.
As
millions of people of all ages increasingly join
virtual worlds and develop extended identities,
this is creating exciting new markets. People
everywhere have the same desires and needs for
products and services in virtual worlds as they
do in the real world.
At Mannea, company personnel live
and operate as known members within the communities,
and are uniquely situated to help companies of
every size to find their place in these new markets.
We know the ways that makes sense for both our
clients' brands and to the communities of people
with which these products or services interact.
To do so, the company employs
extremely talented individuals with a broad-range
of skills and experiences to help each of our
clients to successfully establish their business,
products, or services in these exciting new marketplaces.
Corporate
Highlights
Next
Generation Player
Following recent successes in
virtual world marketing and advertising, Mannea
intends to substantially improve first generation
offerings.
Virtual
World Pure Play
With a long established presence
in Second Life, Mannea will utilize its extensive
expertise and existing communication channels
to best capitalize on the burgeoning Second
Life community presence.
Untapped
Market
As an emerging environment,
the true value of virtual world marketing has
yet to be fully tapped; as active community
members, Mannea is well positioned for rapid
market acceptance to create a fully integrated presence for its clients.
Whole
New World
While business first began to
capitalize on the Internet only in the early 90s,gamers
and techies who toyed with a virtual presence
long before the Internet became household commonplace,
had long harnessed the power of computerbased
technology and 3D imagery for interaction, but
longed for a world all their own. In 1999, Linden
Lab® designed Second Life®, a first of
its kind, flourishing 3D virtual world created
by its community that now boasts six million+
users and even its own monetary exchange.As the
community has grown in recognition and popularity,
as with the Internet's introduction, brick and
mortar and online businesses are now increasingly
seeking an active marketing and/or placement presence
in Second Life, with immediate access to this
virtually untapped marketplace.
Second
Marketing
Having recognized the power of
Second
Life's virtual universe to capture
an audience, industry giants like Nike®, Dell®,
AOL® and even Coldwell Banker® have already
carved a niche in Second Life,hoping to provide
virtual marketing that attracts real life revenue.
While these companies sought early marketers to
bring their products and services to this vast
virtual community for an instant presence, it
is the second
generation of integrated marketing and advertising
that will provide real value to businesses and
individuals desiring a Second Life presence. As
active virtual world community members almost
since inception, Mannea LLC, a whollyowned subsidiary
of Church & Crawford (OTC: CCWD), seeks to
capitalize on the power of
virtual worlds and their unique expertise in the
emerging Second Life world to provide integrated
marketing and advertising experience for "real
life" businesses and their target consumers.
The
Next Generation
Utilizing its extensive contacts
and existing expertise in the community, Mannea
offers a truly integrated presence for Second
Life newcomers,offering targeted campaigns that
fully integrate the company’s products or
services into the Second Life experience in a
way that taps the true potential of this virtual
marketplace. To do so, the Company has already
implemented a number of directives in order to
build rapid brand awareness, both in Second Life
and in "real world" communities, where
advertising and marketing campaigns capture businesses
and individuals seeking to appeal to broad virtual
world audiences.
In addition to marketing and
advertising campaigns, Mannea expects to build
upon its existing presence in Second Life®
to create new offerings designed to enhance the
virtual world experience for advertisers and community
members alike. Each of the Company's offerings
currently being developed will substantially enhance
the virtual world experience by offering never-before
technologies and interfaces under the Mannea label.
Bridging
the Gap
Before the rise of the Internet,
not since the industrial revolution had we experienced
growth of a new industry, a new marketplace and
a new technology that truly changed the way we
live and work.
Like the Internet's first generation popularity
growth and now established presence, Second Life
has already established itself as a unique virtual
world environment that captures a sense of community
and has even created its own economy and culture.
Where first generation Second Life advertising
and marketing campaigns fall short, Mannea's integrated
offerings capitalize on the unique environmental
and interpersonal conditions of business and daily
"living" in Second Life, creating real
value for business and individuals seeking an
integrated presence in this rapidly growing virtual
world. Early entry investors stand to benefit
as Mannea add proprietary technological products
and services to its virtual world offerings and
expands its business plan to provide similar offerings
for a broad range of virtual world environments.
Recent
CCWD News:
June
26
- Church & Crawford
Signs LOI With Media 4 Equity
Church & Crawford, Inc. (OTC: CCWD), operating
through its wholly owned subsidiary Mannea LLC,
an online media and advertising company that integrates
real life products and services with the particular
culture and community of Internet-based virtual
worlds, announced today that it has signed a letter
of intent agreement with Media 4 Equity (M4E),
LLC as part of a comprehensive advertising and
media campaign.
M4E
produces and distributes nationally syndicated
print and broadcast features for it clients operating
in a number of industries. Media4Equity's experienced
personnel have written and designed campaigns
for over 3,000+ clients, including Fortune 500
clients, government agencies, non-profit organizations
and more.
Mannea
President Jeff Reidy said, "As part of our
continual campaign to secure efficient and effective
advertising outlets, our partnership with M4E
allows us to gain immediate exposure and we believe
that this agreement will help us gain additional
media and advertising attention over the short-
and long-term."
May
22 - Church
& Crawford Defines Second Life(R) Development
Opportunities
Church &
Crawford (OTC: CCWD), operating through its wholly
owned subsidiary Mannea LLC, an online media and
advertising company that integrates real life
products and services with the particular culture
and community of Internet-based virtual worlds,
defined recently its comprehensive operations
strategy for recent and impending developments
at the Company.
Church & Crawford President
Jeff Reidy said, "As we begin to implement the
initial phases of operations, developments at
Mannea and Church & Crawford have been rapid,
but we recognize that we operate in a new frontier
and our offerings may not be easily accessible.
As we continue to grow our core business, management
is committed to maintaining clear and consistent
communications channels with investors as well
as our target audience."
Church & Crawford's
wholly owned subsidiary Mannea LLC operates inside
virtual world communities, including the popular,
growing Second Life® community, which now
boasts more than six million community members
and operates its own monetary exchange. As long-time
residents of Second Life and as active participants,
Mannea seeks to capitalize on the power of virtual
worlds. Mannea's unique expertise within Second
Life allows it to provide unique, integrated marketing
and advertising experiences for 'real life' and
online businesses and their target consumers.
Recognizing the growing opportunities
created within Second Life, Mannea is also pursuing
a number of proprietary technological offerings
to substantially enhance the Second Life experience
for community members and business partners, details
of which will be forthcoming.
Mannea recently announced that
it has signed a letter of intent to provide video/machinima
services for Muse Isle, an established, popular
Second Life®-based island designed to bring
artists and audiences together in large numbers.
Additionally, the Company recently
retained respected business expert Aaron Moss
as its COO to lead the Company through the next
stage of operations and organizational development.
Moss has already begun to implement a comprehensive
sales and marketing campaign that includes targeted
online, print and email advertising to drive revenue
growth in the immediate future, while structuring
internal operations to benefit long-term directives.
May
21 - Church
& Crawford Signs Letter of Intent With Muse
Isle
Church &
Crawford (OTC: CCWD), operating through its wholly
owned subsidiary Mannea LLC, announced recently
that it has signed a letter of intent to provide
video/machinima services for Muse Isle, a Second
Life®-based island designed to bring artists
and audiences together effectively in large numbers.
As part of the letter of intent
signed by both parties, Church & Crawford
will provide video/machinima production (film
making in virtual environments) for a period of
six months with an exclusive agreement between
Church & Crawford and Muse Isle.
Church & Crawford
President Jeff Reidy said, "We are pleased to
begin providing services for such a well-respected
and high traffic region of the Second Life virtual
world community. As we continue to develop our
proprietary technologies, we look forward to pursuing
additional revenue streams as a result of our
established relationships in one of the most popular
and fastest-growing virtual world communities."
May
17 - Mannea
Commences Sales and Marketing Campaign
Church &
Crawford (OTC: CCWD) announced recently that its
operating subsidiary, Mannea LLC, a virtual world
media and advertising company, has begun a comprehensive
B2B sales and marketing campaign aimed at introducing
virtual and 'real world' companies to its offerings
and to build brand awareness.
Mannea President Jeff Reidy said,
"While other companies utilize traditional 'real
world' marketing and advertising solutions that
are inefficient in Second Life, as existing and
active Second Life community members and participants,
we offer the unique ability to rapidly integrate
a virtual presence for 'real world' and online
businesses in this highly sought-after emerging
virtual marketplace."
Reidy continued, "As
our virtual world presence becomes more prevalent,
it is critical that we also gain market awareness
in the 'real world,' for companies and individuals
seeking a truly integrated presence in Second
Life; reaching a virtually untapped audience of
six million+. We look forward to bringing Mannea
and our unparalleled offerings to a nationwide
audience."
Mannea's comprehensive sales
and marketing campaign will include an integrated
email, print and online campaign designed to capture
a nationwide target audience of small to large
businesses seeking an integrated, effective presence
in Second Life, one of the most active and highly
sought-after virtual world communities.
Initial target markets include
major metropolitan cities, such as San Francisco,
Chicago and Atlanta, where marketing and advertising
will introduce active and new Second Life users
to Mannea's comprehensive offerings.
May
15 - Church
& Crawford Retains New COO
Church &
Crawford (OTC: CCWD) announced recently that it
is has retained Aaron Moss as its new COO to lead
the Company through the next stage of its operations
and organizational development.
Moss, 36, is a seasoned real
estate broker and president of Aaron A. Moss Real
Estate of Skaneateles, NY with extensive business
and strategic operational expertise, particularly
in organizational development and business administration.
Mr. Moss' past experience with growth, marketing
and strategic development, will only enhance the
ongoing and future success of Church and Crawford.
Church & Crawford
President Jeff Reidy said, "As our new COO, Aaron
brings key expertise to Church & Crawford
at a critical time in our development. As we continue
to grow our core business while implementing a
number of directives in various stages of development,
Aaron's operational and business leadership will
play a key role in our successful long term growth."
Moss is a former director and
officer at Rent Finders USA, a publicly traded
company and has held various corporate marketing
and consulting positions over the past fifteen
years. As COO at Jordyn Taylor Properties, Inc.
for more than four years, Moss led a team of some
1500 agents, opening seventeen new offices in
his tenure. Moss is a licensed real estate broker
in NY, CT, VT and FL and is a graduate of Canisius
College in New York.
Church & Crawford's
new COO Aaron Moss said, "I am thrilled to join
the Company at this critical time; at the cusp
of its growth and as it establishes its presence
both online and in the 'real world.' I look forward
to working with the professionals at Church &
Crawford to pursue asset acquisitions that can
be parlayed into future revenue streams while
implementing an immediate branding campaign to
our target virtual world communities and the business
community alike."
May
8 - Mannea
Retains U.S. Patent Attorney
Mannea,
LLC, a wholly owned subsidiary of Church &
Crawford (OTC: CCWD), announced recently that
it has retained a respected U.S. patent attorney
to protect its expanding technological offerings,
currently under development for virtual world
communities.
Mannea President Jeff Reidy said,
"We are pleased to take this important step with
each of our technologies, but also for Mannea's
product and service offerings currently under
development. It is critical that the appropriate
protections are in place as we pursue new markets
and opportunities in this high growth segment
of the technological marketplace."
Preliminary patent applications
will be filed immediately for all of Mannea's
technology offerings in order to protect the Company's
interests as it pursues full product and services
commercialization for its virtual world, technology-based
offerings.
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