Breaking XDSL News:
May 15 - mPhase Developing Launch Strategy for New Automotive and Marine Product Featuring Advanced Battery Technology
mPhase Technologies, Inc. (OTCBB: XDSL) said today that it is developing its launch strategy for its new automotive and marine product with an experienced marketing agency and launch firm. The product featuring advanced battery technology has been developed in cooperation with a world-renowned automotive company known for its timeless and unmistakable design capabilities.
Although the company said it would unveil the new product in early spring it has decided to keep the product under wraps in order to protect the design from being reversed engineered in an attempt to have a first to market advantage.
The new product features a powerful product encased in small footprint with an extraordinary look for its product category.
About mPhase Technologies, Inc.
mPhase Technologies is introducing a revolutionary Smart Surface technology enabled by breakthroughs in nanotechnology, MEMS processing and microfluidics. Our Smart Surface technology has potential applications within drug delivery systems, lab-on-a-chip analytic systems, self-cleaning systems, liquid and chemical sensor systems, and filtration systems. mPhase has pioneered its first Smart Surface enabled product, the mPhase Smart NanoBattery. In addition to the Smart Surface technology, mPhase recently introduced its first product, the mPower Emergency Illuminator, an award-winning product designed by Porsche Design Studio and sold via the mPower website: http://www.mpowertech.com. More information about the company can be found at http://www.mPhaseTech.com.
mPhase Technologies, Inc., is an innovative development company specializing in the fabrication of Smart Surfaces and devices enabled by recent breakthroughs in microfluidics, micro electromechanical systems (MEMS) and nanotechnology. mPhase Technologies, has completely revamped the conventional idea of the battery with their Smart Battery by means of over ten patents involving battery technology. Before these developments, battery technology had changed very little over the last 150 years. Thanks to recent breakthroughs, however, the mPhase Smart Battery provides a product with several distinct advantages over current conventional batteries including:
- Green (Environmentally Friendly)
- Potentially Infinite Shelf Life
- Lower Manufacturing Cost
- Power Management Functionality
- Faster Ramp to Power
- Flexible Arrayed Configurations
- Versatile Packaging
In the ever progressing electronics market, advanced devices are in need of new, high performance, longer lasting, and environmentally friendly batteries. The Smart Battery can accommodate a wide range of next generation handheld gaming devices or high tech PDA/cell phones to an array of sophisticated military, medical, industrial, and consumer technologies.
As new and existing portable electronic applications continue to proliferate, the potential for similar performance advantages enabled by our technology is evident. The military continues down the path of increased usage of high tech portable equipment as laser designators extend their range, drones are used more often, special operations soldiers increase mission time and chemical and biological sensors become more sophisticated and power hungry. In the consumer market, advanced 3G cell phones, next generation handheld gaming devices, digital cameras, MP3 players, converged cameras/cell phones/PDAs or other new devices yet to be developed, all will continue to tax power budgets and further intensify the need for new, high performance, longer lasting batteries. mPhase Technology is proud about its leading position in battery technology and is excited for the future of this exciting industry.
In 2004, mPhase entered into a joint development agreement with Lucent Technologies (formerly Bell Labs and now Alcatel-Lucent) for exploratory research of control and manipulation of fluids on
superhydrophobic surfaces. The goal was to create power cells by controlling wetting behavior of an electrolyte on nanostructured electrode surfaces. Following an investment by mPhase of over $4 million, the outcome of the work with Lucent is a proprietary battery architecture based on a porous silicon membrane. This membrane has been used in a battery that was successfully activated by g-force when shot from an Army tank in field tests conducted at the Aberdeen Proving Grounds. The battery performed flawlessly, providing continuous power over a four mile trajectory.
During 2005 and 2006, mPhase moved from basic research to design and development of the Smart NanoBattery by developing a first generation battery on a chip using a nano structured surface and successfully lighting an LED.
mPhase established scientific, worldwide recognition receiving many awards including the Nano 50 Award from NASA and the Excellence in Technology Award from Frost and Sullivan. Additionally, the research was published in many peer reviewed journals and was featured in many articles. Among them, Scientific American, the leading source and authority for science and technology information as well as Wired Magazine by renowned writer John Hockenberry. mPhase also, was included in a February 2008 Credit Suisse report on Nanotechnology.
In 2007, mPhase entered into a 3 year Cooperative Research and Development Agreement (CRADA) with the U.S. Army Armaments Research, Development and Engineering Center (ARDEC) at Picatinny Arsenal, New Jersey. The object of this Agreement was to demonstrate the applications of the Novel Reserve Cell Technologies (Smart NanoBattery) and study how such technologies would perform in high “G” environments. A series of tests were conducted to characterize the device in both laboratory and gun launch environments. These tests encompassed subjecting the devices to g-force air gun environments and measurements of electrical and physical characteristics under various launch environments.
As part the CRADA, an mPhase reserve micro-power battery was fabricated and successfully integrated into a 120mm tank projectile. During a live test conducted at the Aberdeen Proving Grounds, a round containing the mPhase battery was successfully shot from an Abrahams tank providing instantaneous and continuous power over a four mile trajectory.
Also, in 2007, the U.S. Army awarded mPhase Technologies a $100,000 six-month Phase I contract under its Small Business Technology Transfer (STTR) Program for research on a long-life battery that provides continuous power to computer memory circuits for 30 years or more. Based on their progress, mPhase was awarded a follow-up $750,000 Phase II award in February 2008 The STTR Phase II award was successfully completed in October 2010 with working prototypes of a Smart 12 cell, lithium based, programmable, reserve battery and detailed technical reports that characterized the battery development. The Smart NanoBattery reached a Technical Readiness Level of approximately 5 (TRL 5) which fulfilled the army requirements for demonstrating an advanced prototype.
In 2009, mPhase begins collaboration agreement with Porsche Group which includes various agreements with Porsche Design Studio (PDS), Porsche Design (PD) and Porsche Engineering Group (PEG). Also, through its efforts with Porsche, mPhase establishes mPower Technologies, Inc., a 100% wholly owned corporation focused on developing consumer products featuring advanced battery technology.
In 2010, a second Cooperative Research and Development Agreement (CRADA) with the U.S. Army Armaments Research, Development and Engineering Center (ARDEC) at Picatinny Arsenal, New Jersey was entered into for another 3 years.
In July of 2010, mPhase was notified by the House of Representatives, that as part of the Fiscal Year 2011 first round of Appropriations, mPhase was listed to receive funding for Smart NanoBattery in the amount of $2,500,000. These funds were to be used to expand R&D efforts with Picatinny Arsenal for the RDECOM-ARDEC mission and to complete the commercialization of the mPhase Smart NanoBattery, which was initially developed under the STTR and CRADA.
In February of 2011, Senate Appropriations Committee Chairman Daniel K. Inouye, (D-HI) announced that the Committee will implement a moratorium on earmarks for the then current session of Congress. This amounts to a 2 year moratorium, as it will apply to both the FY 2011 and FY 2012 bills.
In 2011, a 5 year, Non-Proprietary User Agreement between mPhase Technologies and UChicago Argonne, LLC, Operator of Argonne National Laboratory, was executed. For six decades, the U.S. Department of Energy's (DOE's) Argonne National Laboratory has excelled in conducting scientific research in support of a secure future for the nation. Argonne National Laboratory has become a scientific leader for DOE and the country. This Non-Proprietary User Agreement, which was granted based on the acceptance of a technical proposal submitted for user-initiated nanoscience & nanotechnology research, grants mPhase access to use the technical facilities at the Center for Nanoscale Materials (CNM), Argonne National Labs, Illinois. mPhase plans on using the opportunity to conduct technical analysis and refinement of the smart surfaces technology developed by mPhase, using sophisticated laboratory tools not readily available to small businesses. Access to this world class government research facility will allow mPhase to continue to explore approaches for optimizing the design of the MEMS Smart silicon membrane, a key component of the mPhase Smart NanoBattery and other smart surface applications under consideration.
For fiscal year 2013 mPhase will seek Defense Appropriations to complete commercialization efforts of their Smart NanoBattery Technology.
In June 2012 the company reached an agreement to restructure approximately $1.15 M (USD) of toxic Convertible Securities. This restructuring will give the Company the control it needs to cease the automatic dilution of the issued and outstanding common stock. The debt restructuring should allow the company the flexibility it needs to obtain funding for mPhase's revolutionary Smart Nano Battery Technology including the launch of its new product featuring advanced battery technology targeted for the automotive and marine industries. The company stated: "The significant restructuring of this debt, especially the Toxic Convertible Notes, is the result of an aggressive effort on the part of management and the Board of Directors to improve mPhase's ability to meet its strategic goals of completing the commercialization of its technology and obtain funding on a more favorable basis."
mPower Technologies is the wholly owned consumer products division of mPhase Technologies. mPower products utilize advanced battery technology products developed by mPhase Technologies.
mPower Technologies is quickly becoming the first company to commercialize consumer products featuring Power On Command™ reserve battery technology.
mPower Emergency Illuminator™
The first product on the market is the mPower Emergency Illuminator™ which is designed by the renowned Porsche Design Studio. It is a precision instrument with a powerful 180 Lumens LED and two separate battery tubes. One tube is for everyday use and holds CR123 batteries, while the other tube holds mPower's Power On Command™ Active Reserve Battery. If the regular CR123 batteries run down, the Active Reserve Battery takes over—even after laying idle for up to 20 years. The Emergency Illuminator also features a USB port that can be used for charging portable devices such as a cell phone.
The mPower Emergency Illuminator™ has received several noteworthy media mentions in recent months, including positive reviews in publications as diverse as The Wall Street Journal, GQ and Popular Mechanics.
mPower On Command™ Active Reserve Battery
The mPower On Command™ Active Reserve Battery is an innovation. It has a shelf life of up to 20 years under typical storage conditions prior to engaging, meaning that it will provide sufficient capacity years from now to power the Emergency Illuminator.
For daily use, power is supplied by two standard CR123 batteries, giving you hours of high intensity power lighting. To engage the mPower On Command™ Active Reserve Battery, simply remove the red protective cap and re-insert to provide additional power.
It provides sufficient power to light a high intensity LED for at least 4 hours of continuous use. That means you have true Power On Command™ - power when and where you need it.
Featured on the website is background information on mPower Technologies; informative product data on the mPower Emergency Illuminator™ and mPower On Command™ Active Reserve Battery; and a detailed look at the technology that went into the Illuminator's design and manufacture. Additional consumer products are being developed under the mPower brand for the tactical, automotive and marine markets.
Target Market Segment Strategy (Affluent Audience)
Our Affluent Audience marketing approach is focused on aligning and leveraging the Porsche Design Studio (PDS) brand strategy to position the new mPower products as an elite, category icon with unequalled product innovation. The key features of the products are:
Exclusive innovation and real-world benefits of advanced battery technology
Cutting edge design and functionality
Initially, the mPower products will be introduced in the United States, with Europe, Asia and Middle East markets following. Business plan objectives will first support national sales and then the roll out continues with international sales.
The target group segments that have been identified are based on a PD brand strategy audience who will recognize and appreciate the appeal of the mPower products state-of-the-art technology and cutting-edge design.
Marketing Plan (Affluent Audience)
mPower has developed a full-year marketing plan with a launch period during the 2012 holiday gift-giving season running from mid-November through December 2012 and an on-going period from January to October 2013. The plan is international in scope covering the United States, Europe, Asia and Middle East with major emphasis on the U.S. which represents 25% of the wealthiest 10% individuals worldwide. With Japan 20%; Germany 8%; Italy 7%; UK 6%; France 4%. The projected budget is $1.1 million, including public relations, advertising and production. The overall program makes use of traditional marketing approaches including direct mail and print media, as well as aggressive use of digital marketing.